ZAHI HAWASS is an eponymous menswear line developed by Lora Flaugh, President and Founder of Art Zulu, and leading Egyptologist Zahi Hawass that seeks to capture the spirit of a man with a very rich personal history.
Exploration and adventure are the undercurrents of this collection, and each piece is designed with a utilitarian approach. The ZAHI HAWASS line is carefully crafted to convey a sense of time and place. The personal history of Mr. Hawass himself has played a central role in establishing the narrative of the collection. Hawass made a tremendous effort as Secretary General of the Supreme Council of Antiquities to cultivate an international appreciation and knowledge of Egyptian antiquities, and this collection is another successful way for him to continue his mission to protect and share the culture of Egypt.
ZAHI HAWASS is a novel fashion line not just for the traveling man, but the man who values self-discovery, historicism and adventure. Rich khakis, deep blues and soft, weathered leathers give off a look that hearkens back to Egypt’s golden age of discovery in the early 20th century. Natural dyes, vegetable dyes and organic cottons were thoroughly researched to come up with the most premium and environmentally friendly fabrics for the versatile shirting, shorts and pants that comprise the collection. Ample time was spent developing the hardware and finery to make it feel extraordinary.
The ZAHI HAWASS vision can only be fully realized in an environment that matches the grandeur and classicism of Egypt. Combined with an elegantly themed in-store shop at Harrods, ZAHI HAWASS clothing will promote a look that is both trendy and casual, conservative and cool. More than anything else, the proposed ZAHI HAWASS collection and shop will be a retail experience that evokes the beauty of Egypt through its décor, and invites consumers to pack their suitcases and journey to the exotic locale.