Xbox

Objective:
Art Zulu was commissioned by XBOX, the market leader in the world of gaming to extend their aesthetic influence into a larger lifestyle brand.

Program:
Lora Flaugh and the Art Zulu team used Xbox’s existing visual culture to design a strategy for the development of Xbox lifestyle products including apparel, accessories and co-branding efforts across technology, leisure and sporting goods.  Art Zulu created new fashion and products that appeal to consumers and major retailers.  Art Zulu also created ideas for in-store promotion, smart products and packaging design.

Results:
Art Zulu stepped into the zone and absorbed the feeling of the XBOX aesthetic world by expanding a real time brand within the fashion world.