Under Armour

Objective:
Art Zulu was invited by a potential licensee for performance gear leader Under Armour to present a business plan for a new line of infant/toddler clothing and accessories while considering the form and function of the current adult apparel line that has captured the worlds attention for decades.   

Program:
Art Zulu CEO and Creative Director, Lora Flaugh created a marketing plan that included toddler apparel and products line. While creating strong and innovative ideas, the plan embraced the company philosophy that invests in a culture of strong transcendent thinkers.

Results:
Art Zulu created a plan that perfectly translated the relationship between healthy parent and healthy child by embracing the dependable, durable and comfortable. The plan easily communicated the demonstrative competitive advantage of the Under Armour Brand.