SIGVARIS

Objective:
Art Zulu was tasked by Sigvaris, the world’s leading compression hosiery company, with creating a new sports sock to rival competitors, women’s fashion hosiery, fashion forward style guidelines and a beauty centric visual identity for the company.

Program:
Art Zulu created a more versatile and fashionable look for the SIGVARIS product lines, while maintaining the integrity of brand. Art Zulu developed a microsite for the brand to introduce the new beauty-centric concept.

Art Zulu developed the positioning, visual identity, 3D visualization for potential retailers and primary packaging.  With market and consumer research and a keen color study, Art Zulu created an optimal design strategy for the company’s lifestyle, medical and active products categories.

Results:
By overseeing all of the creative elements, Art Zulu achieved a streamlined and modern look for design and packaging, which propelled Sigvaris onto the world stage and grabbed the attention of a whole new demographic.

Art Zulu continues to assist in the expansion of the Sigvaris consumer base and entry into the beauty market with creative direction, sleek designs, style guides and photo-shoots.

With the marketing plan and creative direction of Art Zulu, the new-launch of the sport sock will rival competitors like Nike and Addidas with superior quality and design.