Salt Works Jeans

Objective:
Salt Works Jeans, a boutique premium denim brand, approached Art Zulu to develop the original Salt Works branding concept to launch the brand.

Program:
Art Zulu created the full brand identity for Salt Works Denim including the aesthetic for the logo and packaging for the jeans.

Results:
Art Zulu successfully created the new branding look for Salt Works that developed into a long-term relationship with the owner.  

Art Zulu’s marketing presentations where instrumental in several of the companies private label programs.

By aiding in the development of the brand and creating a visually striking presentation, Salt Works fashioned a diffusion line that successfully launched at Target stores nationwide.  Currently, the brand has annual sales in the millions of dollars.

Salt Works Denim brand is available at Henry Bendel, Barney’s, Neiman Marcus, Saks Fifth Avenue and over 400 specialty boutiques.