Art Zulu was hired by NeatFreak to create a brand of home organization products that would be elegant and recognizable. Art Zulu created a spare and neat look for the packaging and logo integration that would translate well to all product categories. NeatFreak sought to change the anonymous nature of the home organization market, and Art Zulu illustrated their concept through viral videos and 3D visualizations of home interiors.
In addition, the company sought to integrate its ClosetMax product line and Everfresh technology into the NeatFreak family. Art Zulu created a unified look for all of the product lines and categories, and produced video, viral and print material to go along with the NeatFreak product rollout.
The result of our work was the first brand to stand out in the entire spectrum of home organization products, with a unified and recognizable product image and brand philosophy.