mac + jac
Designed from Millennia's point of view, Art Zulu has redefined the new marketing strategy for mac+jac, from creative direction to e-commerce and social media. Artzulu's team created the concept for mac+jac's Fall 2012 collection photo shoot. Behind the scenes footage from the photo shoot was created into an eye-catching video. Art Zulu created the social media strategy where a unique storyline between two childhood friends was created and developed into a key focal point. The project consisted of Art Zulu expanding the mac+jac brand by developing and launching their first E-commerce, M-Commerce and Mobile sites. Creative work included a Look book and mac+jac trend pages, showing the inspiration and latest runway trends behind the collection. Art Zulu's team created and developed all social media content, from contests to launch parties.