Jeep

Objective:
Art Zulu was hired by Old Toledo Brands a licensee of Joester/Loria to bring the automotive world of Daimler Chrysler, Jeep and Dodge into the world of fashion.

Program:
Utilizing the design creativity of Lora Flaugh, Art Zulu created consumer products for future licensing and distribution. Working with manufacturing and participating in the retail development, Art Zulu conceptualized the overall plan to launch the apparel line. The new brand identity included art direction, fashion design, graphics work and product development for sportswear, work-wear and headwear.  

Results:
Art Zulu created a successful clothing line for the auto industry including the launch of a rodeo inspired sportswear and workwear line for Brandsense that Dodge sold in major farm and fleet stores nationwide. Joeser / Loria used the concept to present to international markets to grow the brand globally.  

The Jeep fashion line was successfully sold to JC Penney.  

By driving Daimler Chrysler, Jeep and Dodge into fashion world, Art Zulu proved that inspiration for American fashion design is born out of many industries.