Country Girl

The main objective for Art Zulu was to develop a brand name into a full collection that resonated with the premium denim consumer. After conducting a market analysis of the competition, we designed a collection inspired by the country western design with a level of refinement that gave the collection a contemporary sense of style.

 Art Zulu shaped the creative arc for the full brand identity from conception to design of the full collection. The product positioning was exclusively limited to specialty boutiques and high-end department stores. Art Zulu created the full ad campaign, photo shoot, packaging and trade show booth design.