Baby Phat

Art Zulu was approached to design an intimate apparel collection that expressed everything that is best about the Baby Phat brand. Because of our success with creating the collection, Kimora Lee Simmons personally expressed interest in having Art Zulu develop storyboards, concepts, and style directions for the new KLS Collection, her designer brand that spans Home, Decor, Jewelry and Cosmetics lines. We researched the market, fabrics, trims and sourcing options and we designed a full collection based on our exploration of the intimate apparel industry. Art Zulu also conceptualized packaging for a KLS cosmetics line.