Zahi Hawass Brand By Art Zulu Exclusively Launched In Europe At Harrods And Will Be Launched In US At Neiman Marcus In May

Our Story - As you are aware Dr. Zahi Hawass has an important role in archeology and has done so many good things in his professional career and has a great reputation worldwide. The origination of the idea came when John Norman and Andres Numhauser learned that several hundreds of Zahi Hawass signed hats were being sold at the King Tut exhibition Arts & Exhibition gift shop in New York, with all proceeds going directly to the new Children’s Museum in Cairo. They then approached Dr. Hawass and asked if they could create a clothing line called Zahi Hawass.
 
Zahi Hawass accepted but stipulated that his share of the profits would have to go to charity. He designated the Children’s Cancer Hospital in Cairo as the beneficiary. Dr Hawass is not receiving any money or personally benefiting from his association with this clothing line. 
 
Art Zulu, a New York based branding and design firm, was hired to create the collection and create the brand around his image of being the world’s best-known archeologist. The Designs were inspired from Lora Flaugh’s trip to Egypt. The collection recreates Egypt’s golden age of discovery, the Zahi Hawass Collection emphasizes artisanal craftsmanship with each design with careful attention to detail. The cargos and denims are processed with rugged washes and then repaired by hand to create a vintage, aged to perfection aesthetic. The organic cottons and indigo yarns are soft and comfortable with a luxurious feel. 
 
Art Zulu started with the design of the product, packaging, and the sourcing of the garments from all over the world. The Zahi Hawass clothing collection is currently being sold at Harrods in London exclusively for the launch in Europe and will be available in Neiman Marcus in early May for the US launch.
 
While developing the design for the clothing line last year we wanted to do a photo shoot to create a catalog for promoting the brand. Approval was arranged with the organizers of the King Tut exhibition in New York at the Discovery Times Exposition Hall, and we were told that we could do so after hours, but needed to have the head of security and the head of operations present. The photo shoot was October 7th, 2010.
 
The only artifacts used in the shots were as backgrounds, none were ever touched. Safety of the artifacts was the primary concern for us. The entire time that we were there, the Exhibit's head of security was with us. The artifacts were protected under glass and were never in any danger of damage from heat or being touched. Additionally, the chair and the bench used in the photos were replicas purchased at a furniture store in New York.