Stand Up To Cancer - Get Involved!

Stand Up To Cancer is a new initiative created to accelerate groundbreaking cancer research that will get new therapies to patients quickly and save lives. SU2C's goal is to bring together the best and the brightest in the cancer community, encouraging collaboration instead of competition. By spurring the entertainment industry, SU2C creates awareness and builds broad public support for this effort. Celebrities who have participated in SU2C events include George Clooney, Gwyneth Paltrow, Katie Couric, Reese Witherspoon, Kristen Bell, Lance Armstrong, Denzel Washington and most recently, Heidi Klum, who was featured in a new PSA that first appeared in PEOPLE magazine's World's Most Beautiful issue.

Art Zulu recently had the opportunity to work with SU2C to help gear up for a major merchandise program to encourage global businesses and investors to get involved. The team worked closely with SU2C to design products across a range of apparel and accessory categories that would encapsulate the brand, and included packaging and trim details. The resulting products were laid out in a printed moodbook as well as a flipbook to be viewed online. These tools will allow SU2C to sign major licensing deals and to generate interest from iconic brands in supporting a life changing cause.

This is where the end of cancer begins.