Editors and the Cult of the Brand

According to an article in the today’s WWD, magazine editors are no longer solely dealing in the print aspect of the magazine world. Editors have always been a step ahead of everyone else. Magazines are more in tune with consumers and cater to them in more channels of communication than ever before. From websites to tablet editions, e-books and now magazine-branded products, magazines have become brands that have the potential to tap into several markets.

GQ editor in chief Jim Nelson says, “Only a fool would think magazine editors could go back to their planning rooms and exhale.” GQ boasts an iPad app, its Web site and an e-commerce deal. Also, he continued in an e-mail: “television possibilities, book deals, licensing opportunities — all of it exciting, all potentially very good for GQ, and all worth pursuing.”

The New Yorker’s editor David Remnick says, “everyone at Condé Nast is supportive of the most important thing — editorial freedom and independence — and, at the same time, I know that financial health is essential and so is getting our work to new readers through new technologies.” 

Art Zulu is currently working with Condé Nast as a client and plans continue for the future. 

To read the full article at WWD, click here