Tom's blog

Revolution Dims Star Power of Egypt’s Antiquities Chief

Excerpted from the New York Times
By KATE TAYLOR
Published: July 12, 2011

Until recently Zahi Hawass, Egypt’s antiquities minister, was a global symbol of Egyptian national pride. A famous archaeologist in an Indiana Jones hat, he was virtually unassailable in the old Egypt, protected by his success in boosting tourism, his efforts to reclaim lost artifacts and his closeness to the country’s first lady, Suzanne Mubarak.

But the revolution changed all that.

Now demonstrators in Cairo are calling for his resignation as the interim government faces disaffected crowds in Tahrir Square.

Their primary complaint is his association with the Mubaraks, whom he defended in the early days of the revolution. But the upheaval has also drawn attention to the ways he has increased his profile over the years, often with the help of organizations and companies with which he has done business as a government official.

He receives, for example, an honorarium each year of as much as $200,000 from National Geographic to be an explorer-in-residence even as he controls access to the ancient sites it often features in its reports.

He has relationships — albeit ones he says he does not profit from — with two American companies that do business in Egypt.

The Zahi Hawass Collection in Harrod's Department Store London

Art Zulu launched Zahi Hawass at Harrod's, designed by Lora Flaugh 

Zahi Hawass Fashion Brand Live on CNN International Broadcast with Hala Gorani Anchor/Correspondent

Art Zulu started the creation of this collection with the design of the product, packaging, and the sourcing of the garments from all over the world. We then met with Harrods and Neiman Marcus to present the line and discuss launching the brand.

The Zahi Hawass clothing collection is currently being sold at Harrods in London and will be available in Neiman Marcus in early May. The Designs were inspired from Lora Flaugh’s trip to Egypt. The collection recreates Egypt’s golden age of discovery, the Zahi Hawass Collection emphasizes artisanal craftsmanship with each design with careful attention to detail. The cargo’s and denims are processed with rugged washes and then repaired by hand to create a vintage, aged to perfection asthertic. This restored, custom method inspires the feel ancient Egypt in every piece. The organic cottons and indigo yarns are soft and comfortable with a luxurious feel.

Art Zulu Design Creative direction:
Founder and CEO Lora Flaugh -creative direction of photo shoot and the design of the Clothing collection for Zahi Hawass 
Catalog layout and design by Rawlyn Farley 

Zahi Hawass Brand By Art Zulu Exclusively Launched In Europe At Harrods And Will Be Launched In US At Neiman Marcus In May

Our Story - As you are aware Dr. Zahi Hawass has an important role in archeology and has done so many good things in his professional career and has a great reputation worldwide. The origination of the idea came when John Norman and Andres Numhauser learned that several hundreds of Zahi Hawass signed hats were being sold at the King Tut exhibition Arts & Exhibition gift shop in New York, with all proceeds going directly to the new Children’s Museum in Cairo. They then approached Dr. Hawass and asked if they could create a clothing line called Zahi Hawass.
 
Zahi Hawass accepted but stipulated that his share of the profits would have to go to charity. He designated the Children’s Cancer Hospital in Cairo as the beneficiary. Dr Hawass is not receiving any money or personally benefiting from his association with this clothing line. 
 
Art Zulu, a New York based branding and design firm, was hired to create the collection and create the brand around his image of being the world’s best-known archeologist. The Designs were inspired from Lora Flaugh’s trip to Egypt. The collection recreates Egypt’s golden age of discovery, the Zahi Hawass Collection emphasizes artisanal craftsmanship with each design with careful attention to detail. The cargos and denims are processed with rugged washes and then repaired by hand to create a vintage, aged to perfection aesthetic. The organic cottons and indigo yarns are soft and comfortable with a luxurious feel. 
 

Zahi Hawass Clothing Line by Art Zulu Featured on CNN International

CNN International is running a segment on Zahi Hawass and his clothing line today at 12:40pm EDT. Certain cable stations carry CNN International or if you have an ipad or ipod you can watch it on the app Justin.tv which carries CNN International live.

Using History to Sell Clothes? Don’t Try It With the Pharaohs

From The New York Times
By KATE TAYLOR
Published: April 18, 2011
 
Zahi Hawass, Egypt’s longtime chief antiquities official, has been criticized in recent months for many things: his closeness to former President Hosni Mubarak, some inconsistent reports on the safety of archaeological sites during the uprising and for his role in a dispute over an Egyptian museum bookstore, for which he now possibly faces jail time.
 
But the source of the latest controversy to beset Mr. Hawass resembles something straight from the mouth of J. Peterman, the character on “Seinfeld” based on the clothing catalog retailer of the same name.
 
Mr. Hawass has lent his name to a men’s wear brand: a line of rugged khakis, denim shirts and carefully worn leather jackets that are meant, according to the catalog copy, to hark “back to Egypt’s golden age of discovery in the early 20th century.”
 
“Zahi Hawass is a novel fashion line, not just for the traveling man, but the man who values self-discovery, historicism and adventure,” says the Web site for the company that designed the line. Some detractors have said that the Hawass clothing, which was first sold at Harrods in London this month, commercializes Egyptian history, and some object to the catalog because they thought — incorrectly, according to the makers of the clothing — that models had sat on or scuffed priceless ancient artifacts during the photo shoot.
 

Dr. Zahi Hawass Generously Donated his Time and Profits from the New Clothing Brand to the Childrens Cancer Hospital in Cairo

Hawass says replicas were used in clothing line photo shoot
By Safaa Abdoun / Daily News Egypt April 19, 2011, 7:03 pm 
 
CAIRO: Minister of Antiquities Zahi Hawass responded to what he referred to as “rumors” that artifacts from the King Tutankhamun Exhibition in New York City were used in a photo shoot to promote his clothing line.
 
Hawass is the latest of officials being accused of abuse of power after he used the King Tut Exhibit for a photo shoot and allegedly jeopardized the artifacts for his personal commercial gain.
 
The Ministry of State for Antiquities, as well as Hawass, released a statement commenting on the issue saying that none of the authentic antiquities were handled during the shoot, as they served only as background, while only replica pieces were used by the models.
 
The statement said the shoot was in accordance with “legal and security procedures and security standards applied in international museums.” The photographer involved had written on his website that the shoot was authorized by Hawass.
 
The ministry statement also said that Hawass is not making any profit out of the clothing line whose profits are going to the 57357 Children’s Cancer Hospital.
 
These claims were also supported by Art Zulu, the agency hired to design the clothing line, the photographer who shot the photos as well as the director of the 57357 Children’s Cancer Hospital.

Story Behind Zahi Hawass Fashion Brand Designed by Art Zulu is on UPI

Antiquities Minister has Clothing Line
 
CAIRO, April 19 (UPI) -- Zahi Hawass, Egypt's colorful and controversial antiquities minister, is under fire for lending his name to a clothing line.
 
The Zahi Hawass line, featuring clothing suitable for the well-dressed archaeologist or outdoor man, went on sale at Harrods, the London department store, this month, The New York Times reports. The catalog promises the clothes will take the wearer "back to Egypt's golden age of discovery in the early 20th century."
 
In Egypt, where Hawass is fighting a one-year jail term for misconduct involving the bookstore in the Egyptian Museum in Cairo, critics say the clothing trivializes and commercializes the country's archaeological heritage. There are also people who believe ancient artifacts were used as props for ads and the catalog.
 
Lora Flaugh, a designer involved in the photographs, said they were taken at the Tutankhamen exhibit currently in New York. She told the Times the model posed with a replica of Tutankhamen's throne in front of display cases of real antiquities.
 
Hawass said he is donating any income he receives from the clothing line to the Children's Cancer Hospital in Cairo.
 
Read the article at UPI.com

Behind the Zahi Hawass Collection

First let me to explain how the concept of the clothing line started, I also invite you to visit our website  http://www.artzulu.com/project/zahi-hawass

Art Zulu Resources for Fashion Week Coverage Online

With Fashion Week upon us, Art Zulu has compiled a list of online resources to follow the activities for those who cannot attend in person including live video feeds, Twitter and Fashion News Sites.

Live Video
Many brands are live streaming their runway shows on their websites, Facebook pages and video sites such as Livestream, YouTube and Style.com.

Syndicate content